"Meeting People Where They Are - How to Talk About MTB Advocacy"
Presented by Jenn Dice
Vice President of Business Network @ PeopleForBikes
You're passionate, you're excited, you have a great project, and are ready to make it happen. But what happens when your vision doesn't match with your stakeholder's vision? We are advocates and we get pretty excited about our projects. How do you bring everyone to the table and make your passion, their passion? Learn how to engage your sponsors, elected officials, fellow riders and more without scaring them. Learn how to tell stories, inspire action, create an emotional connection and co-create a vision for your community through mountain biking and trails.
MTB Brand Director, SRAM
Owner, The Bike Lane