IMBA Group Ride
Dec
25
11:00 AM11:00

IMBA Group Ride

Let's ride!

For those of you who may want to stick around and check out what more Northwest Arkansas has to offer the IMBA UPRISING crew will be heading out on a three to four hour no-drop mountain biking experience in the Ozark Mountains. We’d be stoked for you to join us!

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DRAFT > Inspiration & Happy Hour
Mar
24
7:30 PM19:30

DRAFT > Inspiration & Happy Hour

DRAFT: IMBA UPRISING

We're hosting a very special PeopleForBikes DRAFT Meetup to close out UPRISING. DRAFT Meetups are occurring in 28 cities and feature entrepreneurs and innovators talking about all things bikes. For DRAFT: IMBA UPRISING, get a dose of inspiration from top industry leaders on their best advice for advocacy, activism, and being an agent of change.

Featured speakers:

  • Jenn Dice, VP Business Network, PeopleForBikes
  • Elysa Walk, General Manager, Burton 
  • Jessica Klodnicki, Chief Marketing Officer, Skullcandy 
  • Elayna Caldwell, MTB Brand Director, SRAM
  • Jill Hamilton, Creator and Founder, Petal Power and Ladies Only Velo

 

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Next Steps
Mar
24
2:45 PM14:45

Next Steps

"#mountainbiker"

Katherine Fuller

IMBA Marketing & Communications Director

Katherine will bring it all together and talk about next steps: how to stay in touch with us and with each other, take the next steps in your communities, and what to expect from IMBA going forward. 

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TOGETHER WE RIDE
Mar
24
2:00 PM14:00

TOGETHER WE RIDE

"Ride Your Line"

Amanda Schulze

Lithia Effect

You came. You saw. Now what? We'll talk about how to use your strengths, share your story, and shape the future of mountain biking in your community when you return home and ride your line.

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Feedback Circle
Mar
24
1:00 PM13:00

Feedback Circle

What inspired you?

In this quick roundup session, we’ll spend 15 minutes on each topic: Build, Ride, Learn and Engage, discussing with one another what inspired you most. Write down the top three things that you learned or that caught your attention. This feedback will guide IMBA’s aggregation of information and serve to help you figure out what you want to take back to your community. 

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Session
Mar
24
11:00 AM11:00

Session

"Mountain Bikes Mean Business"

Jennifer Boldry, Ph.D

PeopleForBikes

This session highlights a new study measuring the economic value of bicycling in Northwest Arkansas.  Attendees will walk away with tips on how to measure the economic benefits of bicycling in their communities and how to use those results to shape local decision-making.

 

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Panel
Mar
24
9:30 AM09:30

Panel

“The Trail Less Traveled”

This powerhouse panel will help you explore the trail less traveled. Building a network of trails really takes a village. Learn ways to tap into key influencers in your community to become your biggest advocate for more and better places to ride mountain bikes.

Moderator

Lisa Mattis CEO
Can Do MS

Panelists

Katherine Fuller
IMBA/Golden Parks & Recreation Advisory Board

Kalene Griffith
President of Visit Bentonville

Suzanne Grobmyer
Director of Arkansas Parks & Recreation Foundation

Kelli Emmett
Juliana Sports Marketing Coordinator

Lindsay Custer
President of FAST

Amanda Carey
NICA Coach Licensing Manager

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Breakfast
Mar
24
7:00 AM07:00

Breakfast

You can catch up with the UPRISING planning crew at Onyx while we all grab a coffee and pastry on our own. Or you can again check out some of Bentonville’s best breakfast selections within the town square.

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Screening - Blood Road Starring Rebecca Rusch
Mar
23
8:30 PM20:30

Screening - Blood Road Starring Rebecca Rusch

Blood Road captures Rebecca and her Vietnamese riding partner Huyen Nguyen’s 1,200-mile journey of self-discovery, as they search for the place where Rebecca’s father, a U.S. Air Force pilot, was shot down in Laos more than 40 years earlier. During this voyage, the women push their bodies to the limit, while learning more about the historic ‘Blood Road’ and how the Vietnam War shaped their lives in very different ways. 

Blood Road official trailer: BloodRoadFilm.com

Get Tickets here OR onsite (CASH ONLY)

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Group Ride > Lead by Girls Rock
Mar
23
4:00 PM16:00

Group Ride > Lead by Girls Rock

Tour the inner workings of a GR event, PLUS a ride!

Girls Rock is a northern California group who inspire women mountain bikers with rides and resources that are supportive, social, fun and confidence building. You’ll be able to experience their magic first hand while exploring some of Northwest Arkansas finest local trails. Their goal at the start of this ride, is to provide participants a chance to see how everything works before and during their group rides. From the ride guide meeting to the announcements, raffles and the group break-outs.

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Pre-Group Ride Option 1 - Bike Build
Mar
23
3:00 PM15:00

Pre-Group Ride Option 1 - Bike Build

Let's get those shipped bikes built!

Hosted by OZ Trails

Did you ship your bikes to this event? They will be shipped to OZ Trails office. We will walk over to their office at this time and build any bikes that were shipped. There will be 3-4 people available to help build the bikes. You can also build your own with their assistance!

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Engage 2
Mar
23
2:00 PM14:00

Engage 2

"Leadership, Connection & Momentum"

Lisa Mattis

CEO of MS Can Do

Build powerful, committed and engaged teams that move mountains. Connect on the rules of the trail, leading with your strengths and authenticity, and how to leverage great energy to create big change in our families and communities.

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Engage 1
Mar
23
2:00 PM14:00

Engage 1

"Captivating and growing your women's mountain bike club"

Wendy Engelberg

Girlz Gone Riding

After the birth, enormous growth and success of GGR: Girlz Gone Riding, Wendy Engelberg, Director and Co Founder of GGR, is thrilled to discuss creating a high level of consistent engagement within your club members so your women's club grows. She will also focus on  how critical your leadership team is to your organization's growth and development.

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Learn 2
Mar
23
1:00 PM13:00

Learn 2

"Meeting People Where They Are - How to Talk About MTB Advocacy"

Presented by Jenn Dice

Vice President of Business Network @ PeopleForBikes

You're passionate, you're excited, you have a great project, and are ready to make it happen. But what happens when your vision doesn't match with your stakeholder's vision? We are advocates and we get pretty excited about our projects. How do you bring everyone to the table and make your passion, their passion? Learn how to engage your sponsors, elected officials, fellow riders and more without scaring them. Learn how to tell stories, inspire action, create an emotional connection and co-create a vision for your community through mountain biking and trails. 

PANELISTS

Elayna Caldwell
MTB Brand Director, SRAM

Anne Mader
Owner, The Bike Lane

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Learn 1
Mar
23
1:00 PM13:00

Learn 1

"Ground-Up Marketing"

Jessica Klodnicki

Chief Marketing Officer, Skullcandy

This session highlights how to market your organization, event, program, product, company or whatever it is you are trying to build. It will cover the most important foundations of marketing and will provide practical advice for getting started and building momentum. You’ll hear real-world examples from big brands to small non-profits. Attendees will walk away with the most important marketing fundamentals for success and practical tips that they can apply to organizations of any size.

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Ride 2
Mar
23
11:00 AM11:00

Ride 2

"Life After Skills Clinics - Changing the Face of Women’s MTB Events"

Ash Bocast & Andi Zolton

Roam Events

Join professional mtb coach and entrepreneur Ash Bocast and her partner Andi Zolton as they share how their ride-focused retreats and festivals continue to change the landscape of women’s bike events - and how they are using the success of their events to transform the bike industry at its core.

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Ride 1
Mar
23
11:00 AM11:00

Ride 1

"Building a community-based women's mountain biking tribe"

Juliann Klein & Alexis Morgan

Girls Rock Women's Mountain Biking

Filling a need in their local Santa Cruz area community, this presentation will talk about how they went about providing this free monthly ride to women, what works, what is challenging, what tools they use, etc. The goal of this presentation is ultimately to provide others at the UPRISING with a resource they can reach out to to help grow their own local women's groups.

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Build 2
Mar
23
10:00 AM10:00

Build 2

“Cultivating Sandbox Love: Best Practices for Collaboration in Trail Building”

Sandra Marticio

President of COMBA (Colorado Mountain Bike Association)

COMBA is Colorado's largest IMBA Chapter and they are focused on trail building, advocacy and education. By collaborating with other local, like-minded groups, they bring together the best volunteers and pair them with professional trail builders to create a network of bike-optimized trail across Colorado's front range.

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Build 1
Mar
23
10:00 AM10:00

Build 1

“Combining Work, Play and Passion”

Valerie Naylor

Valerie Naylor Trail Specialists

Professional trail builder Valerie Naylor will discuss how she took her passion for riding mountain bikes and love of playing in the dirt and made both her profession. As one of the most well-known, respected trail builders in the industry, Valerie will provide insight on feeling confident when you show up to the next trail build day.

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Keynote
Mar
23
9:00 AM09:00

Keynote

"Rebel with a Cause"

Rebecca Rusch

Adventure Athlete, Author, Activist

What pillars do you stand on? Is your foundation rock solid and clearly defined or sort of crumbly?  Rebecca will discuss the personal pillars that have helped guide her circuitous evolution as an athlete, author and advocate.  She will also explore IMBA’s four pillars: Ride, Engage, Build, Learn and how those sentiments are the key to us being part of the change we wish to see in our world. Our lives, career, our riding and even IMBA as an organization are always evolving. Rebecca will challenge and arm you with tools to dismiss convention, rebel against the status quo, and play a meaningful part in this riding revolution!

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Welcome Message - IMBA
Mar
23
8:30 AM08:30

Welcome Message - IMBA

“This UPRISING is about you!”

Aimee Ross

IMBA Director of Brand and Events

Mountain biking needs a leader to aggregate resources so communities can learn from one another to grow mountain biking in their backyards. IMBA is the ideal organization to take the lead in this role, as a not-for-profit educational association. Aimee will explain how IMBA got to UPRISING and outline what to expect over the two day summit.

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