Our Mission

“To create, enhance and protect great places to ride mountain bikes.”

How does uprising fit into our mission?

Since 1988

The International Mountain Bicycling Association has been the leader in mountain bike advocacy, education and opportunities for three decades. Since 1988, we have taught and encouraged low-impact riding, grassroots advocacy, sustainable trail design, innovative land management practices and cooperation among trail user groups. IMBA U.S. is a national network of local groups, individual riders and passionate volunteers working together for the benefit of the entire community.

IMBA is a 501(c)3 educational association with a 50-state reach and the big belief that mountain biking changes lives and improves communities. For 2018, we're shifting our focus toward catalyzing, educating and resourcing trail champions in order to accelerate the pace of trail building and the creation of mountain bike communities in the U.S. Therefore, we think IMBA is the ideal organization to act as an aggregator of resources designed to expand the mountain biking experience. Whether you're a weekend warrior or a seasoned advocate, we want to be your source for information and inspiration. 

IMBA envisions a world where everyone has a place to ride a mountain bike. That means more women riding, which is where you and the UPRISING event come in. UPRISING is a new step in the direction of IMBA's commitment to being a powerful community resource and a champion of all mountain bikers.  

IMBA Ladies

IMBA currently employs nine female staff. We are a signatory of the CAMBER Outdoors CEO pledge, a commitment of outdoor industry organizations to attract, retain and advance women in their workplaces. These are the women planning the UPRISING event.

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Aimee Ross

Brand Development Director

Aimee is a Michigan native transplanted to Colorado by way of Southern California. She has more than 11 years of sales, marketing and operations experience in the cycling industry. An avid cyclist of all kinds, she prefers taking the dirt less traveled. Aimee’s education spans the reach with bachelor's degrees covering public health education, recreation and marketing, making IMBA the perfect place to blend her skills. Aimee is passionate about helping others, especially women and youth, discover the full-life experience bicycling provides.


Katherine Fuller

Communications and Marketing

Katherine is IMBA’s resident lady singlespeeder and a native Texan who believes we need to argue on the internet less and ride our bikes more. A Washington, D.C.-trained political journalist by trade, Katherine has spent most of her career in the nonprofit sector and outdoor industry, including stints at Bicycle Colorado and Dirt Rag Magazine. She previously worked for IMBA from 2010-15, returning in 2017 after earning a master's degree in public relations and marketing. She is committed to protecting our access to public open spaces, which is why she proudly serves on the parks and recreation advisory board for her home city of Golden, CO.

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Chris Schieffer

Development Associate / Education Coordinator

Chris was born and raised in the mountains of Colorado and grew up riding her mountain bike as transportation through the backwoods of her small town. She has a degree in Speech Communications and Rhetoric and has held multiple careers ranging from corporate IT consultant to personal trainer and nutritionist. She spends her free time coaching middle and high school cross country teams and at women’s mountain bike clinics across the country, and biking/skiing with her two kids, husband and dog. Her personal mantra is "Yes, I can." She constantly strives to pass that can-do attitude to everyone she meets on and off the trail.

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Eleanor Blick

Communications Manager 

Eleanor was raised a two-wheeled advocate in the rolling hills of Wisconsin. From racing to riding to work and every trail in between, pedaling is her natural state of motion. Prior to joining the IMBA team she worked in nonprofit communications in Chicago while leading volunteer efforts with Big Marsh Bike Park, co-founding the Chicago Women’s CX Fund and working with inner-city youth to get more kids on bikes.

Our supporting crew

They may not be IMBA employees, but they bring their skills to the table to assist in building this program


Lori Livingston

Director/Event Specialist
Trailspring, Inc.

Lori was born and raised in Springfield Missouri, with a small stint in Opelika Alabama. You could probably call her a small town girl in a big world. Or just a small girl, whatever works.

Lori has been an avid cyclist for 11 years, a Liv ambassador for 4 years, and racing enduro for Team Kuat Racks the past 3. At one point, she was an IMBAcile herself as a member of Trail Care Crew from 2012 to 2014.

She currently manages TrailSpring, Inc. A trail centric 501c3 in Springfield Missouri that is geared towards all things multi-use and natural-surface. Along the way, Lori picked up some rad event planning & management skills that landed her back on the team for this awesome event! 


Juliann Klein

Owner/Creative Director
Klein Design, Inc.

Juliann is a California native currently living in the Santa Cruz mountains in the small town of Boulder Creek and running a virtual digital agency from a comfy perch with a redwood view. Living in the heart of the redwoods also mean living in the heart of the mountain biking meca of the Santa Cruz area. In 2014 she was a part of the crew the built Girls Rock up from 4 gals at the first ride to over 600 ladies on the mailing list today plus over 2K followers on Instagram and 1700 followers on Facebook.

Outside of riding, she is the creative director/owner of Klein Design. The crew at Klein Design is a team of outdoor enthusiasts who invent and create amazing digital artwork. When the are not pushing the limits of design, you can find them pushing their limits in the great outdoors.